With plenty of diaper brands in the market, MamyLove needs a rebranding that enables them to stand out in the crowd. Not just a visually pleasing packaging, but an engaging story and identity must accompany it. This allows MamyLove to connect with consumers and speak their language. Additionally, it should be flexible and dynamic enough to be applicable to all SKUs.
‘Active and Creative’ was chosen as the main concept in developing the MamyLove rebranding. It speaks of the convenience in using the diaper-pants for babies who constantly move and are curious of the world around them. The colour palette is a combination of vibrant colours to express the key concepts, it also allows the packaging to visually catch consumer’s attention. The packaging designs used true-to-concept images with actively moving babies and creativity-inducing items.
Astra Property - Resta