Insights Inspire Innovation

Our thoughts on recent topics that may inspire
the next generation of brands and businesses.

INSIGHTS

Helloo Alpha!

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Paris 2024 Olympics reveals the next phase of its visual identity

NEWS

Paris 2024 Olympics reveals the next phase of its visual identity

Ahead of the Games next summer, the organising committee for the Olympic and Paralympic Games says Paris 2024 is about celebrating sport, …

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INSIGHTS

Pleasure-Seeking, No Stroller Squeaking

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Have the Liberal Arts Gone Conservative?

NEWS

Have the Liberal Arts Gone Conservative?

The classical-education movement seeks to fundamentally reorient schooling in America. Its emphasis on morality and civics has also primed it for partisan …

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INSIGHTS

Where's wally?

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Spotify is letting authors market like musicians

NEWS

Spotify is letting authors market like musicians

This week, Spotify announced a new feature to let audiobook authors and publishers tease their new releases.

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INSIGHTS

A Tribute To Batik Maestro

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X: The Brand, the Generation and Elon Musk

NEWS

X: The Brand, the Generation and Elon Musk

One little letter, so much baggage.

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How to Effectively Brand Your Business

NEWS

How to Effectively Brand Your Business

I was in Milwaukee, meeting up with my employees. We were ordering dinner at Dave & Buster's, a bowling alley slash arcade …

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The Future of Branding is Debranding

NEWS

The Future of Branding is Debranding

As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has …

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NEWS

Copenhagen in Common Exhibition Shows the City's Best and Worst Architecture

An exhibition has opened at the Danish Architecture Center in Copenhagen filled with models that explore the history and future of the …

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NEWS

The future of lifestyle branding

“We found that consumers are generally becoming more selective about their spending. They are allocating more of their income to lifestyle services …

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