Insights Inspire Innovation

Our thoughts on recent topics that may inspire
the next generation of brands and businesses.

INSIGHTS

Helloo Alpha!

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X: The Brand, the Generation and Elon Musk

NEWS

X: The Brand, the Generation and Elon Musk

One little letter, so much baggage.

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INSIGHTS

Pleasure-Seeking, No Stroller Squeaking

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How to Effectively Brand Your Business

NEWS

How to Effectively Brand Your Business

I was in Milwaukee, meeting up with my employees. We were ordering dinner at Dave & Buster's, a bowling alley slash arcade …

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INSIGHTS

Where's wally?

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The Future of Branding is Debranding

NEWS

The Future of Branding is Debranding

As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has …

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INSIGHTS

A Tribute To Batik Maestro

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NEWS

Copenhagen in Common Exhibition Shows the City's Best and Worst Architecture

An exhibition has opened at the Danish Architecture Center in Copenhagen filled with models that explore the history and future of the …

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NEWS

The future of lifestyle branding

“We found that consumers are generally becoming more selective about their spending. They are allocating more of their income to lifestyle services …

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NEWS

Mission and purpose are not created equal

Humanized brands are being revered nowadays. Customers are looking to associate themselves with brands as they do with their friends: as an …

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Satellite Beams Solar Power Down to Earth Using Microwave Transmitter

NEWS

Satellite Beams Solar Power Down to Earth Using Microwave Transmitter

“in the same way that the internet democratized access to information, we hope that wireless energy transfer democratizes access to energy.”

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Why It Is Time to End Aviation Subsidies

NEWS

Why It Is Time to End Aviation Subsidies

The dominance of aviation over less emitting modes of transport is due to a long history of massive government subsidies.

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