Everde

Powering a Greener Future

In a world rife with climate change issues, transportation stands as one of the highest carbon emission contributors, resulting in a global shift toward electric vehicles. The client seeks to accelerate this vision by building a business ecosystem that supports a sustainable future. With a strong commitment to innovation and quality, Everde spearheads the move by providing high-standard EV battery materials to power both environmental-friendly progress and business growth.

Project Year 2024

brand architecture

brand guidelines

brand identity

brand naming

brand tagline

brand values

Challenge

The challenge presents itself from the beginning: crafting a comprehensive branding for the holding company, subsidiary and product that is integrated yet distinctive enough within one structural ecosystem. A strong global appeal is also crucial as the company aims to engage in the international landscape.

Solution

We dived deep into intensive research and analysis on a global scale that sparks the building of a well-structured branding system for the identities of Samasta, Navasta, and Everde. Each identity was meticulously and cohesively developed, with the name ‘Everde’ chosen as it perfectly represents a daily partner with everlasting energy that accompanies consumers’ journey to a greener world. The logotype ingeniously connects the letters ‘e’ and ‘v’ for a simple industry symbolisation and further utilises its company’s (Navasta) iconic ‘v’ as Everde is a manifestation of its vision for vast positive impact.