Everde

Powering a Greener Future

In a world rife with climate change issues, transportation stands as one of the highest carbon emission contributors, resulting in a global shift toward electric vehicles. The client seeks to accelerate this vision by building a business ecosystem that supports a sustainable future. With a strong commitment to innovation and quality, Everde spearheads the move by providing high-standard EV battery materials to power both environmental-friendly progress and business growth.

Project Year 2024

Brand Architecture

Brand Attribute

Brand Guidelines

Brand Identity

Brand Naming

Brand Platform

Brand Research

Brand Story

Brand Tagline

Brand Values

Graphic Elements

Tone of Voice

Challenge

The challenge presents itself from the beginning: crafting a comprehensive branding for the holding company, subsidiary and product that is integrated yet distinctive enough within one structural ecosystem. A strong global appeal is also crucial as the company aims to engage in the international landscape.

Solution

We dived deep into intensive research and analysis on a global scale that sparks the building of a well-structured branding system for the identities of Samasta, Navasta, and Everde. Each identity was meticulously and cohesively developed, with the name ‘Everde’ chosen as it perfectly represents a daily partner with everlasting energy that accompanies consumers’ journey to a greener world. The logotype ingeniously connects the letters ‘e’ and ‘v’ for a simple industry symbolisation and further utilises its company’s (Navasta) iconic ‘v’ as Everde is a manifestation of its vision for vast positive impact.