Despite being one of the leading healthcare companies, the evolution of brand identity should be able to engage with the ever changing market and show the quality of future relevancy. Therefore, WKB was challenged to rejuvenate the brand identity and elevate the brand image without neglecting Danpac’s brand core, yet integrating it with the new meaningful aspiration.
The first step of rebranding began with setting the right mindset where Danpac aims to create a sustainable impact for others. For that reason, a new tagline, ‘Close to You’, was developed to indicate Danpac as a trusted and caring companion throughout people's journey of life, while also strengthening Danpac’s distinctive values among its competitors. The logo reflects Danpac’s aspiration and commitment to always innovate with thought, creating values and solutions in each product that Danpac develops.