Danpac

Companion for Better Health

With more than 15 years experience in providing health and well-being solutions, Danpac has become one of the best healthcare companies in Indonesia. Driven to deliver a greater impact, Danpac decided to enhance its brand identity that represents the new vision and aspiration. Embodying a mission to advance the future of healthcare, the new identity outlines Danpac's endeavour to continuously innovate in healthcare solutions, for now and the next generations.

Project Year 2021

brand guidelines

brand identity

brand personality

brand positioning

brand story

brand tagline

brand values

tone of voice

Challenge

Despite being one of the leading healthcare companies, the evolution of brand identity should be able to engage with the ever changing market and show the quality of future relevancy. Therefore, WKB was challenged to rejuvenate the brand identity and elevate the brand image without neglecting Danpac’s brand core, yet integrating it with the new meaningful aspiration.

Solution

The first step of rebranding began with setting the right mindset where Danpac aims to create a sustainable impact for others. For that reason, a new tagline, ‘Close to You’, was developed to indicate Danpac as a trusted and caring companion throughout people's journey of life, while also strengthening Danpac’s distinctive values among its competitors. The logo reflects Danpac’s aspiration and commitment to always innovate with thought, creating values and solutions in each product that Danpac develops.