Sutasoma Hotel

A Soulful Stay

Located in South Jakarta’s vibrant Dharmawangsa, the Tribrata complex boasts a captivating mix of functionality and elegance. With its grand architecture and stunning décor, the Opus Grand Ballroom at the Tribrata has hosted Jakarta’s most illustrious events and celebrations. To complete the experience of event hosts and attendees, the Tribrata embarked on a bold new vision: a luxurious accommodation just steps away from Opus Grand Ballroom, where visitors, travellers, and event-goers can rest and refresh in the midst of the city's energy and excitement.

Project Year 2021

brand guidelines

brand identity

brand naming

brand personality

brand research

brand story

brand tagline

brand values

graphic elements

marketing collateral

signage graphic & system

tone of voice

Challenge

Jakarta is a bustling metropolis that presents ample opportunities for both business and leisure. However, despite its many charms, it has yet to establish itself as a tourism destination. Presented with this issue, WKB was challenged to develop a hotel brand that would not only provide a comfortable stay, but also offer a distinctive, memorable experience, ultimately evoking a lasting impact that would inspire a high likelihood of revisit and re-stay.

Solution

We began with a brand strategy that captures its essence: A Quintessential Hotel Experience. By conducting extensive customer research and market analysis, we crafted a distinctive brand story that speaks to the desires and preferences of the target market. Drawing inspiration from the old Javanese epic poem Kakawin Sutasoma, the brand name reflects a deep connection to Indonesia's rich cultural heritage. We complete the brand identity ensemble with an engaging visual that perfectly complements the brand's message. The result is an integrated branding development that fosters an experience like no other, offering a truly unique and unforgettable stay.