Jakarta is a bustling metropolis that presents ample opportunities for both business and leisure. However, despite its many charms, it has yet to establish itself as a tourism destination. Presented with this issue, WKB was challenged to develop a hotel brand that would not only provide a comfortable stay, but also offer a distinctive, memorable experience, ultimately evoking a lasting impact that would inspire a high likelihood of revisit and re-stay.
We began with a brand strategy that captures its essence: A Quintessential Hotel Experience. By conducting extensive customer research and market analysis, we crafted a distinctive brand story that speaks to the desires and preferences of the target market. Drawing inspiration from the old Javanese epic poem Kakawin Sutasoma, the brand name reflects a deep connection to Indonesia's rich cultural heritage. We complete the brand identity ensemble with an engaging visual that perfectly complements the brand's message. The result is an integrated branding development that fosters an experience like no other, offering a truly unique and unforgettable stay.