After conducting a preliminary research, it became evident that Sensitif Condom was not the right name for the brand. Our challenge was to develop a well-suited name that would be acceptable to the company’s executives while also avoiding any potential conflicts with the parent brand and enabling future expansion. Additionally, we considered how the new name would be positioned among established global brands that have already entered the Indonesian market. As brand consultants, we provided alternative name options to address these issues.
After a rigorous naming process, the brand name Sensitif VIVO was born. Once the brand strategy and platform were crafted, our focus shifted towards designing an engaging logo and packaging that embodied the brand's character and differentiated it from its competitors. By blending elements of unparalleled safety, convenience, playfulness, and The Sex Sense, we created a contemporary and spirited brand that resonates with today's generation and speaks to a wider demographic.