WKB was approached by the Directorate to create a mascot that embodies their values and mission. Our expertise ensures a representative symbol that resonates with their vision and enhances their communication efforts. The challenge was in finding the core element that can be well-suited for the Directorate's communication and applications.
Inspired by Gunung (mountain) and Laut (sea), Gugun and Lala embody the spirit of collaborative harmony for a sustainable future. Together, they champion the synergy between economic progress and responsible environmental development, forging a path towards a brighter tomorrow. Nicknamed ‘the sustainable duo’, they are symbolic figures that signify a global movement, of a world that can work hand-in-hand in tackling the issues of profit, people, and planet, ensuring a prosperous and sustainable future for all.
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