Arbor&Troy

When Comfort Meets Style

Renowned for its fine craftsmanship of comfortable, modern, distinctive, and exceptional pieces, Arbor & Troy has redefined the home furnishing industry with their philosophy of comfort meets style. In a market dominated by mostly Italian furniture, Arbor & Troy founders' innovative approach revolutionised the industry, introducing a new standard of high-quality, stylish furniture. Today, Arbor & Troy is known as one of the most favoured brands in home furnishing that delivers stylish comfort.

art direction

brand positioning

brand story

brand values

editorial

logo design

Challenge

Led by the founders’ sharp mission, WKB was challenged to accurately visualise their philosophy and deliver their message through compelling visuals. Our approach went beyond simply meeting the brand's objectives, but to also set the mood and strategically infuse the right elements, allowing the audience to truly feel the Arbor & Troy's brand experience.

Solution

We took Arbor & Troy’s vision and turned it into a dynamic, cohesive brand that resonates with customers. From concept to design, we crafted a memorable brand identity that captures the detailed craftsmanship, unparalleled comfort, and expert style. Our team created a comprehensive brand experience that from the logo, in-store experience, and digital presence to marketing collateral, advertising, and internal engagement. As the brand's guardians ever since, we continue to maintain and refresh the brand to keep up with new competition, trends, and customer shopping behaviour.

Rosina | Kosenda Hotel