Inti Mitbana Development - GBP

Inspired by Nature

With the growing demand for high-quality and sustainable living, and supported by the continuous development of infrastructure and mobility in urban centers and surrounding areas, the project was initiated through an international collaboration between Intiland and Mitbana to pioneer sustainable township development in Indonesia. The development brings together complementary expertise in integrated urban development, advanced construction technology, and the creation of a smart, green living lifestyle.

Project Year 2023

brand identity

brand immersion

brand platform

marketing collaterals

visual brand guidelines

Challenge

The township requires sharp and impactful branding development that integrates the developer’s vision, landscape—particularly in relation to the established development of Talaga Bestari, which is located within the same vicinity.

Solution

Through in-depth research into current market conditions, site visits, and trend analysis, we synthesized the unique potential of the township into a cohesive branding strategy: Five Elements of Good Living. This framework defines the core values of high-quality and sustainable living and is scalable to be expressed through a vibrant yet sophisticated key visual. In close collaboration with the developer, the name Green Bestari Park was crafted and visualized into an identity that signifies a modern, dynamic, and vibrant green development. To ensure the township’s vision endures, the brand architecture was developed alongside visual guidelines, creating an impactful branding system for collaterals and communications.