The township requires sharp and impactful branding development that integrates the developer’s vision, landscape—particularly in relation to the established development of Talaga Bestari, which is located within the same vicinity.
Through in-depth research into current market conditions, site visits, and trend analysis, we synthesized the unique potential of the township into a cohesive branding strategy: Five Elements of Good Living. This framework defines the core values of high-quality and sustainable living and is scalable to be expressed through a vibrant yet sophisticated key visual. In close collaboration with the developer, the name Green Bestari Park was crafted and visualized into an identity that signifies a modern, dynamic, and vibrant green development. To ensure the township’s vision endures, the brand architecture was developed alongside visual guidelines, creating an impactful branding system for collaterals and communications.