Real Energy Philippines

The Future is Real

Originating from being a steel manufacturer in the Philippines, growing innovatively, the business set a new mark of its journey with initiating a brand new company to generate energy sources under the name of Real Energy. Aiming to produce energy from all sources possible, including the renewable ones, Real Energy spirited to energising the future of all business sectors across the Philippines

Project Year 2021

brand guidelines

brand identity

brand personality

brand stationery

brand values

tone of voice

Challenge

While observing how the industry goes in the Philippines to be precise, we were challenged to unlock the brand potential to speak reliability and trustworthiness, to set a new standard of dependable energy source practices in the Philippines.

Solution

With a strong vision and mission, Real Energy requires an equally compelling brand strategy and how it visualises throughout the identity. Inspired by the most reliable energy in the universe, the sun portrays real partners who provide energy resilience for all business, industry, and manufacturing sectors. The sun sparks and leaves are incorporated in the trustworthy visual of the logotype, together creating a synergy to energise a sustainable future, responsibly.