Our challenge is to craft a design that embodies the brand's exceptional quality while integrating into the high-end lifestyles of its target market. As the product quality increases, an expanded flavour range will follow, and our design must resonate deeply with customers, especially young adults.
The design begins with the idea of Polaris Supreme as a canvas, encouraging individuals to transform their drink into masterpieces. The packaging conveys a sense of premium quality, distinctiveness, and trust, reflecting the brand’s high standards. With a touch of celestial inspiration, the northern lights, it beautifully captures the wide spectrum of creative possibilities that Polaris Supreme offers.
BCA Life