KEMLU - ECOSOC

Indonesian Mission to the United Nations

The Economic and Social Council is one of the six principal organs of the United Nations and is responsible for coordinating the economic and social activities related to sustainable development. In 2020, Indonesia wants to take an initiative step by taking responsibility to be a member of the Economic and Social Council 2021-2023. To gain votes, Indonesia needs to develop engaging and compelling campaigns. WKB will lend a hand as a brand consultant to develop brand identity and enhance the campaign.

Project Year 2019

brand guidelines

brand identity

Indonesian Mission to the United Nations

Challenge

The main challenge in developing the brand identity was to define the spirit of this movement into a visual design that can easily be understood by other country members in the UN and young generations. We then have to consider Indonesia's icons that can represent the diversity of our nation.

Solution

We chose Manuk Dewata (Birds of Paradise) as our main inspiration to signify Indonesia’s spirit to create inclusivity in a diverse environment. We believe that the purpose of differences is to unite us. It also represents the beauty and richness of Indonesia's iconic wildlife. In addition, we modified the colour based on the 17 Sustainable Development Goals and designed it to be more vibrant to gain the interest of the younger generation.

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