In late 2015, WKB was entrusted with a significant undertaking – to assist Phinisi Hospitality Group in creating their first-ever hospitality brand. With the company’s already established presence in the Hotel, Convention, Restaurants and Entertainment services industry, our team was assigned to develop an integrated construction branding strategy, which included the creation of a brand story, brand identity, and brand architecture that had not been clearly defined before.
The development of Phinisi Hospitality's strategic direction began with a unique brand DNA that combined the brand's vision of offering world-class hospitality with a touch of local pride. The resulting logogram features a Phinisi ship sailing forward in an optimistic shade of orange, embodying the brand's proud spirit on its journey of wonder. With a portfolio of exquisite hotels, expertly crafted visual identity, and constant innovation, Phinisi Hospitality is dedicated to creating unforgettable experiences in each of its destinations.