With an extremely competitive dairy products market, we need a revolutionised outcome and create a distinctive brand that stands out amongst other brands. The challenge is to be everyone’s favourite by creating a direct visual design that fulfils customer demand.
Delivering Joy to delightful souls. This is our key principle in developing the design concept. The visuals and packaging for each product has to deliver joy as the ice cream inside does. With a colourful colour palette that pops, Diamond Ice Cream Novelties’ vibrant and cheerful mood will be distinctive amongst the market. It will be easily recognized and identified with the flavour. Overall, the brand will pamper ice cream lovers’ sight and taste.
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