PiPo needed to stand out. The brand must be differentiated from the competition around and connect to the most updated generation of customers in the rapidly modernizing Makassar.
Bringing ‘Enthu-sea-sm’ (Waterfront Lifestyle Hub), ‘Ingredients of Interesting Life’ (F&B Collection) and ‘Urban Nest’ (Greenery) to life, Phinisi Point come out as a port themed mall, where visitors can sail to 5 different top world cities; Tokyo, London, Hong Kong, Amsterdam, and New York. By visual design, the identity and mood are all about vibrant colors, also chill & cozy ambiance, and creative energy that mix the latest trends with advanced technology.
GWK Cultural Park