Sensitif VIVO

Assure Your Pleasure

As the market leader in pregnancy test kits, Sensitif has become a trusted brand in the field of family planning and health-related products, which includes stretch mark creams and ovulation tests. With the introduction of Sensitif Condoms, the brand aims to address the need for pregnancy prevention in family planning and encourage healthy lifestyle choices for Indonesian consumers. Sensitif Condoms employs advanced product design technology and is tested to surpass international standards, demonstrating the company's commitment to social responsibility.

brand architecture

brand guidelines

brand positioning

brand story

brand values

logo design

packaging design

tone of voice

visual system

Challenge

After conducting a preliminary research, it became evident that Sensitif Condom was not the right name for the brand. Our challenge was to develop a well-suited name that would be acceptable to the company’s executives while also avoiding any potential conflicts with the parent brand and enabling future expansion. Additionally, we considered how the new name would be positioned among established global brands that have already entered the Indonesian market. As brand consultants, we provided alternative name options to address these issues.

Solution

After a rigorous naming process, the brand name Sensitif VIVO was born. Once the brand strategy and platform were crafted, our focus shifted towards designing an engaging logo and packaging that embodied the brand's character and differentiated it from its competitors. By blending elements of unparalleled safety, convenience, playfulness, and The Sex Sense, we created a contemporary and spirited brand that resonates with today's generation and speaks to a wider demographic.

Sensitif Test Pack | KEMLU - PELH