Branding with purpose

We started Waykambas in 2006 with a sharp vision: to build an inspiring branding agency.

We create inspiring brands with head and heart that engage with today and tomorrow’s audiences, globally & locally while on or offline. We are collaborating with established corporations, progressive companies to young local start-ups in embracing innovations, discover new ways in fast-changing world and generate brand experiences that is impressive and impactful. Our team of strategists, creatives and technologists who have an exceptional energy, curiosity, passion, and experience, are ready to meet the new brand goals!


We strive to a create better community, society and universe through the power of branding, good design and creative minds. We do good in style.

Find out more for what we can do at Services


Great work is done for great clients.

We are collaborating with established corporation, progressive company to young local start ups in embracing innovations, discover new ways in fast-changing world and generate brand experiences that impressive and impactful.

Corporate & Services

Yang Ming
Patria Engineering
United Tractors

Consumer Goods

Platinum Ceramics
Diamond Ice Cream

Energy & Industrial

United Oil
Bluescope Steel
United Tractors
United Tractors


Danpac Pharma
Sensitif VIVO


WIKA Realty
Premier Indonesia
Astra Land
Bayfront City
Alam Sutera Realty
Sinar Mas Land
Adhi Karya
Roheda Group


Kosenda Hotel
Phinisi Hospitality
Jayakarta Hotel
The Rinra
Phinisi Point
GWK Cultural Park

Lifestyle & Luxury

Soehanna Hall
Iwan Tirta


Dharma Kitchen
Baby Organics
Sava beauty & wellness

Tech & Future

Germain Gaia
Toko Social

Banking & Finance

BCA Life
OCBC Sekuritas

Food & Beverage

Bar on 3
Lontar Dining
Sunachi Harbour

Institution & Art

Indo Heritage
Mahakarya Warisan Nusantara
Galeri Canna
CAN'S Gallery
The Ministry of Foreign Affairs of Indonesia
The Ministry of Foreign Affairs of Indonesia


Thinkers that do. Doers that think.

We breathe in history. We breathe out story. We are young spirit. We are old soul. We are edgy. We are timeless. We stay curious to leads the innovation in anticipating and connecting with the forthcoming. We are responsive and sensible towards changes. Come from various background, diverse expertise and multi perspectives, as a brand devotee, we share a passion for excellence to create exceptional brands.

William Berlian Chief Operating Officer

As the leading figure of Brandall Group, William has full operational responsibility for Waykambas. As a polymath, he is described as "the advisor" as he is able to foresee the unseen and give objective opinions that procreate clear vision and right direction to every unique project challenges.

Lestari Ho Head of Business Development

Starting as a brand thinker and now heading the business development, Lestari is responsible to maintain and build fruitful partnerships with clients and other associates. Have been working with a wide range of clients, she continues to bear the unique fusion of multi-perspective insight, rigor, and passion which is necessary to clarify, simplify, and inspire both sides - the clients and the team. As “Green Is Always Black” for her, you will see her enthusiasm shine immediately when she’s in between conversation of mother earth, future education, innovation, or sustainability.


Yosephine Salim Brand Strategist

A socially engaged thinker who is also a storyteller, Yosephine believes that a word can drive ideas, build images and disperse good ripple for the people around. For her, being a strategist means asking the right questions, creating the right solutions and working with people/brands who are equally wide-eyed to enroot meaningful changes. As an urban spiritualist, she loves feeling earthy and grounded, while jamming to world music like Bonobo, Filastine, Nu or Nosstress.


Marisa Gunawan Senior Brand Designer

Being a freak of Jessica Walsh’s pieces, graphic artwork and crafts have been where Marisa lays her passion on, which clearly depicted in her beautifully crafted design works. Outside the circle of graphics, Marisa is an indie-soul and Frank Sinatra admirer, who often immersed in a world of indie music, poetry and cartoon action figures!


Ernest Theofilus Senior Brand Designer

Been living in myriad cities of Indonesia, Ernest has grown as a flexible designer who is also a notable photographer. In most cases, Ernest is most dependable for digital imaging, production as well as portfolio portraits. If he’s not planning his next road trip or adventure, you can find him hanging around the city with his friends or just watching the latest box office movies. 

Yonathan Yanuar Senior Brand Designer

A rather-perfectionist designer, Jo speaks in the language of Adobe, typography and finely-crafted prints. He is the cuddly daddy of the class and digest design inspiration as a daily ritual. On a quirky note, he is the type of connoisseur who drinks the darkest coffee or serves hot tea with Melati flowers in it.

Christian Soegiarto Project Manager

Having a plethora of passion for fashion, design, and photography, the presence of Christian Soegiarto means an added colony of a stylish vibe to the company. Firstly arrived as an outsider to Jakarta, this Surabaya-born designer has, conversely, been infusing the company with his previous insights of working with big clients over Southeast Asia. As a co-worker, he is very handy, nimble and is the driver of ideas; one who prefer to produce creative thoughts into reality.



Makrina Morisca Junior Brand Strategist

Morisca is an aspiring brand strategist in her early 20s. Majored in advertising, she has learned about brand management in university and owns a broad perspective on various industries. To cool off, she enjoys herself as being a beauty enthusiast and a creator on minimalist photography.


Lady Diana Brand Designer

Reserved in character, versatile in design. Lady practices her aesthetic sense by learning through illustration, motion, design, even video game characters, . Her perspectives and experiences are widening as to how she is observing the dynamic consumer behaviour and how design can create an impact on a brand's business.

Billy Sidharta Junior Brand Designer

Since he was in college years, Billy has been convinced of his passion for branding design. A Brian Collins' great influence, Billy loves applying technology, trend and imagination into his work. Always in search of the next big thing and you can always count on Billy.

Juliansyah Luthfi